Free Spirit Fishing specialises in producing rods to suit a wide range of freshwater applications. Established in 1999, our philosophy has always been straightforward: to deliver outstanding quality at a genuinely affordable price. We achieve this through carefully managed distribution, efficient production methods, and by keeping overheads to a minimum—allowing us to focus investment where it matters most: the product itself.

At the heart of everything we do is an uncompromising approach to materials and design. We use only the finest carbons, components, and fittings, combined with exclusive in-house development to ensure every rod performs exactly as intended. We make no apology for the breadth of our range—offering more than 300 rods across the carp and specialist categories, alongside over 100 options for match and pleasure anglers. This depth ensures there is always a rod suited to the demands of any freshwater situation, from commercial venues to rivers, canals, and natural waters.

Choice is fundamental to the Free Spirit ethos. Our ranges include full cork, full shrink, full EVA, and abbreviated handle designs, giving anglers the freedom to select the feel and balance that best suits their fishing. In addition, our UK-based custom rod building service allows for truly personalised setups, tailored to individual preferences and requirements.

Our mantra is simple: we want customers to spend their hard-earned money on the rod that is right for them—nothing more, nothing less. That’s why, wherever possible, we offer opportunities to try products through our casting team or at selected shows. It’s also why we work closely with a carefully chosen network of retailers who share our commitment to expert advice and exceptional customer service. The result is complete confidence and peace of mind when you choose a Free Spirit product.